Shift happens

Ladies and gentlemen, close your eyes, and imagine – it’s early 1998 (9 short years ago). Many of us are still in college or are recent university graduates. The Monica Lewinsky case has captured the nation’s attention, The U.S. embassy bombings in Dar es Salaam, Tanzania and Nairobi, Kenya have sent shockwaves around the world, and in the world of pop culture, the talk of the town revolves around men - N’Sync, 98 Degrees, and the Backstreet Boys (Ladies – Paris, Nicole and Lindsay - your times are coming - wink).   

If in 1998 your best friend told you that "in the next 4 to 5 years it will be be wise to prepare yourself  for the impact of Google, 9/11, and the Creative Economy" what would your response have been?  A confused look? A strange stare? Who knows.  In 1998 these ideas and events had no impact or effect on your world.  Change happened, and in 2007 they do.

Change is happening faster and faster.  Technologies are evolving at an unprecented pace.  Business ideas and models seem to change and morph perpetually. The cycles in which ideas go from the conceptual stage to market are becoming shorter.  Competition is unlike any other time in history.  How do you adapt and stay abreast of these changes? In today's current environment this is the question -  how do you stay relevant?  The YouTube clip that we have included in this post presents a number of these ideas.  As times change and our world evolves what does it all mean? 

At Vosica this is what we do - stay on the edge of change when. . .                                                            S H I F T  H A P P E N S