Thursday
Jan152009

Where are we headed?

We've talked about it before. The future of thinking is not outside the box; it's at the intersection. And at the intersection, convergence is boiling, popping, and splashing everywhere. It's where the future is going to be.  But in all reality that future is happening now.

So the question is: what is Convergence?

We define it as the intersection of two or more market trends (i.e social networks, crowdsourcing, sustainability) within the realms of business, culture and technology. 

Specific examples:

Eventful - (event planning + crowdsourcing)

iPhone - (cell phone + PDA + MP3 player + camera + computer)

Netflix - (video rental + social networks)

Ebay - (auctions + e-commerce)

PS3 (blu-ray player + game playing)

Busboys & Poets (restaurant + bookstore + theatre)

Greenfly (sustainability + design + product development)

InnoCentive (R&D + crowdsourcing)

This is just a brief sample of ideas that have begun to transform the marketplace. With future posts we'll discuss even further how Convergence will continue to be a landmark idea that shapes the face of the marketplace.

As business and organizations wrestle with the complexities of the market and launch ideas, initiatives and campaigns into the marketplace, are they positioning themselves correctly to see what it is that's exactly going on?  If not it would be wise that they figure it out quick. Irrelevancy is a name tag I bet few would care not to wear.

Tuesday
Jan132009

Interpretation Creativity

As they say, "nothing is new under the sun", and for the most part its a correct saying. What becomes key though, is in understanding how to interpret old ideas in new ways that brings value to your customers or clients (and that's when things start cookin'!).

Building a brand or a business, particularly in today's environment, is about re-interpretation.  Taking an existing concept and breathing new life into it - but from a different perspective. Case-in-point: the iPod.  Before Steve Jobs and crew launched this revolutionary product into the market mp3 players already existed.  Apple wasn't creating anything "new". But what was innovative was how they re-invented/re-interpreted what an mp3 player could be. By focusing on design, simplicity and functionality they created something that was in its own right "original". 

Take threadless t-shirt company.  Making t-shirts for a mass market isn't anything new, but how they've re-interpreted the whole t-shirt retail process is truly unique.  By soliciting t-shirt designs from their network/community/fan base, picking the best entry and then selling the winning design to their customers they have truly re-configured (from existing concepts - retail, design, competition, crowdsourcing) the whole t-shirt retail ecosystem. 

It's not what you do but how you do it - that it ultimately boils down to.  Put your creative spin on your own brand, business or idea and wonders can begin to happen.

Monday
Jan122009

Words of Wisdom

Last night I was having an incredible conversation with my good friend Chad - an absolutely phenomenal individual. Smart, savvy, sincere, cool, down-to-earth and a flat out good person.

We met while I was working as a recruitment specialist at Peace Corps Headquarters here in DC when we happen to be fellow panel speakers at a youth conference for the Thurgood Marshall Scholarship Fund in New York roughly about 4 years ago. At the time he was Director of Public Relations and Strategic Partnerships at MTV and has since gone on to work with Nike as Global Director for Corporate Social Responsibility and Compliance and currently is Senior Vice President for Corporate Responsibility / Interactive, Emerging & Social Media at Weber Shandwick. 

He's in town working as a volunteer member for the Obama innaugural committee and for the past few nights we've had the rare opportunity to just chat at my house about Obama, business, life, dreams and a host of everything under the sun.

So last night were talking and I asked him if there were 3 pieces of advice that he would give to anyone about life and career what would they be? He thought for a second and then responded as if it were as clear as day. "the three pieces of advice I would give anyone would be:"

1. Listen very, very, very closely to your inner voice.  He said that we often don't do in life what we want to do because, for one reason or another, we don't pay attention to that voice inside, that gut instinct, that speaks to us and helps us to know what's right and best for us. He said listening intently to that truly helps us to live the life we want to live by being true to who we are.  He said that the thing that scares him the most is that he wakes up one day and he isn't doing what he is most passionate about.  Being involved in work or play that simply does not speak to his life's instinct.  I couldn't agree with him more. 

2. Do often what others dislike to do.  With this statement he said that opportunity often lies in places that are often ignored by other people -why? Because they simply don't want to do some particular 'thing'. He said the first time this struck him was during his first year of college. He said he wanted to be president of his national college student credit union organization. It required him getting up on Saturday mornings and reporting to the organization administrator (and he said "what freshman wants to get up on a Saturday morning and work after partying hard on a Friday night!").  He said after a year of doing this he became president which then led to a host of other incredible opportunities - all because he did what most other students didn't want to do.

3. Don't be afraid to say NO.  Often times we are pulled in directions we don't necessarily want to go in because we don't know how to say no - especially if people see you as a responsible go-to person.  You'll take on more responsibility because you know you can do it - and you want to help out.  Next thing you know you're doing all kinds of stuff and you're wearing yourself thin and the things you want to do somehow get pushed to the back burner.  Additionally saying NO to certain types of interactions and relationships.  If the people who want to be around you or you find yourself being in their company doesn't contribute to your personal/professional growth . . . he said don't be afraid to say "no" to that relationship (in a diplomatic and cordial way of course).  It may not feel good at first but in the end its best for everyone as it is staying true to who you are and where you want to go.

Friday
Jan092009

Build it and they will come

When building a brand (i.e. an idea,  a project, a business, etc) there are a handful of things that you will seriously want to take into consideration - if you plan on impacting the market.

1.  Is what you are pushing/trying to build radically different?

2.  Does your idea incorporate trends that are currently happening or on the verge of impacting the marketplace?

3.  What you are striving to bring to market is it something that people need, want or desire?

4.  Is what you are creating/building, scalable?

In addition to these questions you have to be envisioning  something different in your mind that is currently not in the market.  Bring something to bear that others don't see, haven't seen or have yet been successful in trying to make "it" happen.

An idea such as this is the Masdar Initiative in  Abu Dhabi of the United Arab Emirates - the worlds first 100% carbon and waste free community.  An idea of ambition, creativity and innovation unparalleled anywhere on the planet.

Thursday
Jan082009

Climate Action = Economic Opportunity