Is there music in your silent film?

By guest blogger, June Blanks

Music in your silent film is about (dis)placement: the placement of the well thought out decision into an environment where it may, until now, seem out of place. Through the art of (dis)placement, the momentum of the changing world takes on new and interesting shapes that reflect innovation.

Consider the world…Modern electronic musician, Will Gregory of Goldfrapp finds the inspiration to team up with the BBC Orchestra for live performances creating the score to the 1924 silent film "He Who Gets Slapped." If silence and music can be converged, then by rule of the new law of (dis)placement, the gates are wide open. The world is changing. The cadence of its daily rhythms are continuously evolving.

As business leaders (established, growing, and emerging), you are orchestrators of ideas, architects of the human experience. Innovative and forward thinking business decisions are like creating a musical composition or an architectural plan, which is enveloped into the moving picture of life, uniquely changing the options for how the world is experienced.

Elements of business converge at intersections. Intersections provide the opportunities for decisions to define the essence and success of your business model and brand identity. Keep one eye on business, one eye on culture, and your third eye on missions and philosophies. Decisions within intersections easily become gimmicky without careful exploration into the reasoning, shape, and potential outcomes. Sometimes the decision is to keep moving without a major change in direction, until the pieces line up and the golden idea clicks.

So what makes music in your silent film? Your products and services are swimming in a world that needs your inspiration. When you make decisions about your product and service, think about the world that it will swim into…how your decisions can change how we experience the standard face of the world, how your business can even add life right down the street from your block, and what makes your products and services destinations that walk to the beat of a different drummer.