The Movement

What does the iPod, MySpace, American Idol, YouTube, PayPal, and Google have in common? Give up? Seven to eight years ago these concepts literally did not exist or had no real presence in the market. Today, they are ubiquitous. As a part of our social and economic reality these phenomena are a tour-de-force - whether you want them to be or not.

These interactive ideas and virtual products constitute just a small fraction in the mosaic of today’s market that are beginning to shape and mold the socio-cultural and economic realities of the 21^st century. What other ideas are on the horizon? Who are the people behind these concepts? What will next change the way we buy, communicate or entertain ourselves? We are in the midst of a movement!

This is Threshold. The blogazine exploring entrepreneurial thought and action in brand building. We explore cultural trends, marketing, technology and design and how they are creating innovative business solutions exploding in today’s market. Everyday remarkable people, places and things are changing the way we think about and engage our world. We are in the midst of a renaissance and new breeds of designers, technologists, artists, entrepreneurs, and business innovators are redesigning the playing field and changing the rules of engagement.