Sunday
Jun242007
Still thinking outside the box? You may want to think again.
Sunday, June 24, 2007 at 10:32AM Thinking outside the box is no longer the golden rule. It kept you on the cutting edge of creative problem solving for sourcing, making and marketing goods in a manufacturing based economy. Ladies and gentlemen, if in 2007 this phrase is still rolling off your tongues, please consider yourself outdated (and borderline irrelevant. . . . sorry taco bell, this goes for you too). Today’s challenges require thinking for a post-industrial economy. A new market where proliferating technologies, changing business models, and the shifting dimensions of globalization are the order of the day.
For platinum status you have to think at the intersection. A different process which involves thinking in multiple dimensions within the intersection of any idea. If you’re wondering what the intersection is just look at today’s groundbreaking concepts - plug in to wikipedia; an amalgamation of the internet, an encyclopedia, and volunteerism. Order from netflix; the intersection of the internet, movie renting, and the U.S. postal system; Download from itunes; the intersection of a personal music library, the internet and portability.
The leading edge innovators will be those who delve into the intersection of people, places, and ideas to create the products, services and experiences of tomorrow. Yet in many ways, tomorrow is already here. Businesses such as Cooltown Studios, Gotvmail and Lexus are stepping into the intersection and reinventing the ideas of real estate development, office phone systems, and marketing. With a fresh set of 21st century rules, innovation has a new game face. The question is . . . are you ready to play?
For platinum status you have to think at the intersection. A different process which involves thinking in multiple dimensions within the intersection of any idea. If you’re wondering what the intersection is just look at today’s groundbreaking concepts - plug in to wikipedia; an amalgamation of the internet, an encyclopedia, and volunteerism. Order from netflix; the intersection of the internet, movie renting, and the U.S. postal system; Download from itunes; the intersection of a personal music library, the internet and portability.
The leading edge innovators will be those who delve into the intersection of people, places, and ideas to create the products, services and experiences of tomorrow. Yet in many ways, tomorrow is already here. Businesses such as Cooltown Studios, Gotvmail and Lexus are stepping into the intersection and reinventing the ideas of real estate development, office phone systems, and marketing. With a fresh set of 21st century rules, innovation has a new game face. The question is . . . are you ready to play?
Reader Comments (1)
The box has collapsed like so many pieces of cardboard. Those on the cutting edge are refolding the pieces like Origami into innovative new shapes. A friend of mine recently launched a site called http://www.KillerStartups.com. It's a great source to check out new business models, and also to see what people think of them.