The problem with . . .
. . . is that it's dated, being the catch phrase to help push the creative juices in the 80's and early 90's; when TV was it, when corporations dictated everything and democratization of the market was at least 10 years away. During those years, if a company wanted the innovative juices to start flowing, all you had to do was throw those magic words on the table - "let's think outside the box" - and voila; you were on your way! But times have changed. . .
With our initial discussion of this in June of 2007, the sole point was that in the 21st century a new day is being ushered in. We are in the midst of new times with a paradigm shift that is well underway. The Google's, Apple's, crowdSPRING's, Facebook's and Threadless' of the world are already outside the box and if you want to be competitive and have your share of the market you are going to have to take it to the next level.
What is the next level?
The intersection. . .
Reader Comments (2)
Best,
Ross Kimbarovsky
co-Founder
http://www.crowdspring.com