Frozen In Time

The art of "captivating" an audience is a challenging one. Many try but few do it well.  It is an art and a science often practiced and honed by fashion designers, artists, orators and performers.  In doing so, these creatives draw the audience into their worlds and transport them to another place. On the seemingly opposite end of the spectrum businesses are often horrible at capturing their audiences attention.  Presentations are drab.  Sales pitches are formulaic. Meetings are outright torturous. 

Strategies for communicating business concepts (or any concept for that matter) are flat out dull and unimaginative.  For many companies, on countless occasions, creativity and attention grabbing go hand in hand like like runway models and all you can eat buffets. 

In today's market, with the competing interests of television, movies, magazines, and the internet, capturing people’s attention has become that much more difficult. But as talked about in our last post, improvisation provides an interesting and formidable approach to addressing and finding solutions to business challenges. In the areas of promotions, advertising and marketing this could prove especially true. 

If you were to begin a marketing campaign for a service, an event or product, creating elements of surprise and unexpectedness is a surefire strategy for creating buzz about what it is you are offering.  Couple that with a creative improvisation concept and you may be on the verge of something incredibly interesting.

Looking at the relationship between business and culture (i.e. creativity) and understanding that relationship intimately, you are well likely to come up with something cool, unique and rarely seen.

In the clip below improvisation allows for attention grabbing and curiousity piquing.  It creates an experience people will talk about and remember and hopefully keep your creative juices from being frozen in time. . .

Thanks to Morgan Perdue for the reference