Scribbles, Jots, Notes and Napkins (part 2)

 

 

•  How do you get your product, services, or content be to become a part of your customers reality - Think Design - when you design clothes, for instance, the finished product is worn by a 'person'.  The design serves a purpose; to be functional, enjoyed and made to make you feel good.  Your job as a business person is to make your customer want to put you on again and again (like piece of their favorite clothing).  Enjoy what your company has to offer and be comfortable with what you are about.  The importance of this is to begin to understand the concept of design as it relates to business strategies.

• There are 7 archetypes of business persons -

1.  The Traditional - Motivated by money.
2. The Mountain Climber - Motivated by the next challenge. 
3. The Playful Child - Integrates personal and professional life.
4. The Idealist- Business is mission driven.
5. The Globalist - Business is global focused and seeks to take advantage of emerging markets worldwide. 
6. The Inheritor - Got business from an older family member.
7. The Survivor - Had to start business to get bread and water on the table.   

Which one are you and what does that mean?

• When it comes to marketing an idea or a business people are tempted to tell you everything with perfect accuracy, right up front, when they should be giving you just enough information to be useful and then give them a little more later and then a little more later after that -  Made to Stick                                                             

• Good companies and good consultants are astute observers, of people, teams, organizations, technologies - and trends.  They see quirks and patterns. Lots of folks try to do this.  What makes IDEO different is that we put a lot steam and spark behind our observations. - The Art of Innovation

• Creative people may instinctively understand scientist and Nobel Prize winner Ilya Prigogine when he says that complexity and chaos are the natural order of matter; that, given enough complexity and chaos a new life and a  new  order will emerge; but only to tip into more complexity and chaos. The  Creative Economy

• If you want to be on the bleeding edge of creativity and innovation you must begin to re-code the DNA of your thinking process.  Imagine, believe, and envision in unpredictable ways. 

• We are living in an economy of ideas where the real values lies in understanding how to juxtapose these concepts with strategies that work in this multi-dimensional and new complex marketplace.  The questions is how much currency do you have?