Less is More

When presenting, discussing or communicating your ideas about a project, a business or your brand, keen awareness of the notion that simplicity and clarity can make or break the power and impact of your message is crucial.

How many presentations have you sat through where you had to fight off sleep, struggled to pay attention, or the content and how it was being communicated was simply, dull, boring, and uninteresting?  The power in short, concise yet passionate and meaningful statements is often unrealized.

It is almost counterintuitive. 

The less you say, the more commanding those words become. The less you say the more time people have to process what it is you expressed and can contemplate your ideas.  The less you say the more time there is to understand your concepts and process your message.

Tap into the power of brevity. It's an extremely potent weapon.