Up, up and awaaayy. . .

What happens when a creative marketing agency, a forward thinking camera company and Japanese pop stars decide to converge?

You get a killer experience for your brand.

To tout the new Nikon Coolpix, which has a built-in projector, GT Tokyo strapped several of Nikon's cameras to the bodies of Japanese pop stars, Helicopter Boyz. When the Boyz performed with the cameras attached to them at Japan's Yomiuri Land, their images were projected on a screen behind them - which resulted in a very cool three minute show.