Ladies and Gents, It's Game Time!

Right now creativity is imperative. A lack of understanding of the universe 2.0 could very much prove to be any individual's or company's archilles heel.  As the market changes, the landscape evolves and the world shifts around us, it's imperative that you understand how business and culture are conspiring with one another. 

Today Youtube, Ning, and Facebook (to name a few) have allowed culture to speak and act in ways never before possible (with infinite amounts of pros and cons in the process).  This is exciting because culture is passionate, emotional, visceral, and rebellious: and this is where movements are born. Now from my perspective, if you aren't seeing your business as a cultural movement, today, right now, then you're missing out.  Missing out on new ideas, missing out on new markets, missing out on deep and meaningful engagements with audiences and communities.  

Enter Game Rebellion: A new musical movement.

I first learned about this group from a friend of mine, but kept abreast of their developments through a Ning site called Afro-Punk and then through Imeem and i-Tunes. Not through MTV, or VH-1 or the radio, but through new 21st century channels.

I've been following Game Rebellion for about a year and a half now, and watching them grow, I couldn't help but to reflect on Trent Reznors' ideas on how to build your band's brand in today's marketplace, by sidestepping major labels and forging your own path.  Additionally, the ingredients for a recipe that will separate you from the pack and distinguish you as unique, were evident with the recent press release from the group:

For Immediate Release

Game Rebellion Busts Out of BK; Sounds Like a Riot! 

New Single "Blind" on iTunes December 1!

Sounds Like a Riot EP Coming January 18, 2010

Brooklyn, NY -- Once in a long while, a band comes along that is so brilliantly rebellious that it defies description. Brooklyn rockers Game Rebellion know that the mainstream may frown upon their decision to create outside the box, but in the end, the fans motivate the band to fight the power.

 

With their new single "Blind" hitting iTunes on December 1, 2009, and their original EP Sounds Like a Riot debuting on January 18, 2010, Game Rebellion is ready to blow minds and expand universes.

 

Band member Yohimbe, (guitar, vocals), Ahmed (bass), Emi (keys, vocals),Aaron (percussion) and Netic (lead vocals) are masters of mashing up influences of rock, punk, hip hop, metal and other genres. Their ability to flow between powerful poetry, fiery rap, crazy instrumental solos and frenetic singing over the music engages the crowd, guaranteeing synergy with the audience at every live show.  

 

"Every few decades there comes a group or sound that redefines genres or shifts the musical paradigm," Ahmed explains. "I humbly offer Game Rebellion as the next artist that will re-invigorate what seems to be a stasis in musical innovation in the industry. Honestly, if it wasn't for all of our supporters being so consistent, I couldn't make such a statement. Personally, it is the fans and their overwhelming response that have kept me motivated throughout the years."

 

The band's growing number of fans, known affectionately as "rebels," have become notorious for their dedication to Game Rebellion. 
 
"It's almost as if their energy is the play/stop button," Yohimbe says. "When the crowd is going nuts, we play even harder. The audience has their own relationship with our songs. Their moshing, stage diving and surfing is as much part of the show as my guitar solo. The wildest thing is that after the show, the rebels congratulate each other as if they performed!

In 2007, Game Rebellion released their first official mixtape, Searching for Rick Rubin with Brooklyn's DJ J.Period. The project was received with open arms by otherwise cynical music critics, who lavished praise on the Game Rebellion movement. The December 1, 2009 release of their politically-driven single "Blind" shows the band's further growth in connecting with fans.

 

“Game Rebellion came together out of a need to create an environment where we can all be the best at our selected positions,” says Emi. “We all have similar values and musical tastes. The reason why this band works is because we all believe in each other. We hold each other down, and we are all accountable for making this movement work. In Game Rebellion, it is a band of brothers against all odds. We will do it together, or not at all.”