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    The Infamous...

ELEVATOR PITCH

Today I had a meeting with my good friend Jeremy Epstein (the marketing guru behind Dan Pink's new book The Adventures of Johnny Bunko). For our meeting today I had my ideas all lined up, the topics I wanted to cover and the conversation topics that I thought would be worth his time. But just prior to our meeting Jeremy had with him a colleague that he wanted to me to talk to. 

He said "ok you two can share your elevator pitches with each other and I'll be right back" (and he took off down the hallway to get some coffee).

Now I hadn't planned on giving my elevator pitch for Vosica but regardless if I was ready or not I was put on the spot and had to let her rip. . .I think I did ok.

Now the question is - how good was it?  Not sure that I have the answer to that question but it was decent  enough that the gentlemen sent me a follow-up email that afternoon saying it was good to have made my acquaintance and invited me to an event for the next day. 

Additionally the lesson for the day. . .(like the Boy Scouts say) BE PREPARED!

In my time of developing my own elevator pitch and helping some of our clients do the same there are couple of key elements I think will be valuable to remember (and help you in staying prepared).

• make sure you say what you do - we are a marketing company, an herbal tea company, product designers etc.

• be able to mention what makes your company unique - we are the only company that __________.

• after the first two statements wrap up your pitch by framing it within an interesting context - for example - Imagine you are at an exotic location in Morocco dining on one of the most delicious meals you have ever tasted and you want that right beverage to match the meal, the mood and the incredible atmosphere. . . our product/beverage is what you would want. 

Put together these ideas (or your own version of them) and you can begin building your own bullet proof elevator pitch.