Genius is 1 percent inspiration. . .

Perspiration

About 3 months ago one of our current clients, the XAgency (one of the most innovative companies you may not have heard of, yet) turned me onto Behance (the organizational gurus of the creative class - as stated by Coolhunting) about 3 months ago. A couple of days later I came across one of Scott Belsky's articles (the ceo and founder) entitled the "the mass visionary" which discusses the necessity of visionaries understanding the masses when it comes to successfully launching products and ad campaigns. It was a great piece highlighting their thoughts on why ideas from great minds often fail. I've been staying abreast of their work ever since.

So recently I came across their 99% conference taking place at the Times Center in NYC, April 16th-17th.

I personally loved the name. In one small phrase they said it all. Borrowing from Edison's famous quote about genius, they captured, in a conference name, their intentions of exploring the relationship between creativity, process and hard work and how to make ideas happen.

Below are just some of the presenters - Definitely check out Behance and make the conference if you can. I just might see you there!