Its not a poetry slam, its a . . .

Word of Mouth

Just the other night I attended a really cool event created by Jeremy Epstein, a good friend and colleague of mine called a WOM Slam. Jeremy's business premise is Word of Mouth (WOM) marketing and how to get fans raving about who you are (I'm raving about him now, so it works!).

For this shindig Jeremy held the event at a restaurant and invited friends and business colleagues to come and brainstorm ideas for a client of his (for this night, JackBe - an enterprise mashup software company) that will create a WOM effect for their product or service. Now to show appreciation/pay for the attendees' services/expertise, dinner for the night was on Jackbe.

What I really liked about this particular event is that it serves as a great case study that exemplifies "what's next" with market trends and how businesses are adapting to the creative economy.

So a few reasons why this idea really resonates with me:

• Its an idea of the future happening now.

• As a creative entrepreneur myself (and a former slam poet) I truly liked the way Jeremy made business and culture converge (word of mouth marketing meets a poetry slam) - aha, our company's own philosophy!

•  With our own business approach of assisting clients (convergence strategy) by helping them see solutions at the intersection of business, culture and technology, this night was another reminder that we're on the right track! Marketing + poetry slamming + technology company = innovation.

Thanks again for a brilliant event Jeremy!

Comments

[Jeremy]

A GREAT summary of the event. You covered it well and particularly caught on to the importance of delivering value to all corners of the community. It wasn't just about JackBe, it was about the community...hence the free dinner and the giveaways. My feeling was that if you feel like you had a good time and your contribution was valued, then it's worth it. Glad you enjoyed it.

Stay tuned for WOM Slam 3....