Radical t-shirts (no threads attached)

As I mentioned in one of my previous posts, standing out from the crowd is out.

Radical differentiation is in.

In 2009 the internet allows EVERYONE to jump into the market and compete. You may want to seriously consider adding to your repertoire of business tools (should you want to really impact the market) a convergence strategy. This will position you  to merge business, culture and technology in unique ways that allows you to create remarkable products, services and experiences in today's dynamic environment.

I've mentioned on a number of occasions the gents at Threadless as an excellent example of convergence - t-shirt design meets retail, meets competition meets crowdsourcing.

Well if you want a little radicalization in your world, here's a few pointers from Jeffrey and Jake to get you started:

• If you don’t know how to do it, work it out

• Be 100% reactive: Listen to your customers or your online community

• Get proactive

• K.I.S. & D.I.Y. (Keep it simple and do it yourself)

• Get realistic, but stay scrappy

• Brutal prioritization, maniacal focus

• You have to take the first step in action