Solaring the Hollywood Sign

In one of my previous posts I mentioned that standing out from the crowd will no longer suffice. In order for your brand to grab attention, move to the head of the pack and to solidify itself with staying power, it means doing something not just good, but something remarkable and radically different.

My friend Mike Bonifer (who we interviewed in February of last year) is doing something remarkable and radically different. He's spear-heading the 'Solar the Sign' project out of Los Angeles.

From my perspective this is an awesome example of Convergence, where you look at how to merge business, culture and technology in a way that affects, impacts or transforms the world.

In a Huffington Post article Mike says this:

'Solaring The Sign' struck me as such a beautiful, artful, symbolically powerful idea -- what I call in my line of work a 'productive game' -- that I could not quit thinking about it. Why not follow this dream? After all, isn't that what the Hollywood Sign represents? Dreams? What more worthwhile dream these days than solar energy? And what better place for solar paneling than on one of the most recognized icons in the world?

He continues later in the article:

For one thing, we learned that this is going to be a political game of quid pro quo. And I'm not just talking about our little 'Solar The Sign' project, I'm talking about the game that will move Big Oil and the Status Quo offstage and get Solar and Wind and other Green Energies in the spotlight that is their due.

The group has attracted interested from all over the country and from around the world. If you are interested in knowing more about this project you can check out their Facebook page here. 

I'm definitely pushing for its success.  This would be one cool and impacting statement!

Comments

[Rafael O. Quezada]

I was a part of this group; went ahead and allowed myself to be removed, too. It's nothing but hype. Mike and Deep are simply milking the Hollywood Sign for a recognition they don't deserve otherwise. After researching the process needed to seriously achieve the goal of solar paneling the sign or the land around it, they suppressed me from posting my findings because, in Mike's words, it would discourage them. They are no closer to solar paneling the Hollywood Sign than George Reeves was in leaping over tall buildings in a single bound. It's all fantasy.

[Rasul Sha'ir]

Hi Rafael,

Everyone is entitled to their opinions. I respect yours. In our lives we agree and disagree. Like and dislike. This is what makes the world go round. I have personally met Mike and believe he has the best of intentions. Thanks for the comment. All the best to you.

[Remington]

nice stuff here, very very nice