Ladies and Gents, the worlds first Digi-Novel

Anthony Zuiker the father of CSI, steps away from his multi-city franchise to conduct an experiment in cross-platform entertainment.

The CSI creator launches Level 26, a digi-novel that takes storytelling from book to the web.

As the market continues to evolve, expanding the definition of products, services and experiences is becoming  absolutely necessary. Zuiker's new creation which is part book, part movie and part online communities is doing just that.

Brands that begin now in conducting new and creative experiments will be the winners in the race to capture new opportunities that will determine the future of the marketplace.

Learn more about Level 26 and the making of the movie here.