Ahem...can I have your attention please.

Why?

Because it is human.

It is wired into our DNA.  It is an inextricable part of who we are.  We want to be paid attention to.

In what way?

Maybe you want to be noticed by that person across the room at a party.  Maybe you want to be recognized by a scout from a top athletic program. Then there's also you closing your eyes and hoping a prayer gets the attention you hope for and a loved one you care about recovers from an illness.

You can run from it. You can try to ignore it if you want. But you cannot hide. It will find you.

In today’s market being able to get people to ‘dial in’ is a skill-set one cannot afford not to have. With media available to us just about everywhere we go, the game is (and has been) on for the battle for your attention.

So how does this happen? Numerous ways. But by far I think the most powerful way to get attention is by being influential.

Influence happens in many ways for different reasons. One day maybe you happen to say the right thing at the right time and you simply get lucky. Maybe you’re incessantly working hard at communicating your ideas and through sheer persistence people begin to give you their time.  Perhaps you have the right relationships in place and just by affiliation things begin to turn your way.

Any of these scenarios are possible, and yet with these, you have only just begun to scratch the surface.

The below video by R-I Creative, does a great job of not just exploring influence but they also discuss ideas, creativity,  and culture. Lots of great themes discussed and some really great information is shared.

Enjoy.