What would you kill for?

I would kill for. . .

• The understanding that critical thinking is not the same as education (we are in dire need of the former).

• Sexy and substance co-existising (more often than it does).

• Design thinking that creates something of affection, that can be shared, and shifts how you and I would understand one another.

• The poison that's running through the veins of our political system, to be drained into the city sewers.

• The understanding that building a business is not the same as building a brand - there is a difference.

• Advertising to reinvent itself. Huge chunks of it is crap (not to mention sucks).

• Passion and reason burning like a 1,000 degree fire, in the hearts of each and every one of us.

• More substantive conversations around how social media is a tactic and not a strategy and why understanding this absolutely matters.

• The understanding that content is limiting without a story, and that a story truly impacts in the presence of a powerful narrative.

• The recalibration of our thinking on what capitalism is, and create something that has yet to exist. 

• The convergence of creativity and commerce in much more radical ways.

• The world believing in more impossible things.