Storytelling and Brands

In my last post I put some conversation on the table about advertising needing to re-invent itself and discussed how Lacta Chocolate jumped into that new arena. It was a great campaign, as it echoed the sentiments that Lee Clow speaks about (which I had written about previously) in terms of brands being about culture and not just advertising.

So yesterday I came across the video below and really liked what Lee and Alex (Alex Bogusky of Crispin Porter + Bogusky) were saying. Being the giants they are in their field, what they discuss and mention should definitely be noted.

From my end three ideas they discussed stuck out for me:

• The brand conversation use to be a monologue now it's a dialogue.

• People can now interact with brands.

• Brands have to find out who they are and begin telling their story.

Good stuff! Enjoy the video.