Magical Art....ookkayy....GO!

In my last post I discussed the idea of "magical art" and how, in many ways, it can be one of the two peas in a pod along with its com padre, brand strategy.

This idea may not fly well in boardrooms or in your strategic planning sessions with clients (which I have been a part of many, many times) but in my humble opinion it has tremendous value and should be considered as part of your 'value add' package that says to your audience...we're distinctive, this is why we matter and here's why we're worthy of your time.

Additionally the world needs new ideas because the traditional ones are choking, wheezing and gasping for air (we're in dire need of fresh oxygen and new blood...and I think a lil' magic may be just what the doctor ordered).

As we scurry around online, in meetings, at networking events, and at social gatherings everyone wants you to pay attention to them. But why on earth should they?! Are you interesting? Are you remarkable? Are you worth paying attention to? Well magical art is. And as magic often does, it entertains, engages and leaves us wanting more, while art adds to the mix, creativity, new ideas and a way to undiscovered possibilities.   

So just yesterday I saw Ok Go's new video and while doing some research about it, came across a blog post from Melinda Newman (the former West Coast Bureau Chief for Billboard Magazine) and she says:

"We want OK Go to take the pooches and create a show in Vegas that we can go to over and over again...sort of like a doggie Siegfried and Roy."

So it was very cool that I wasn't the only one thinking that OK Go had a little magic going on, but Melinda felt that the Ok Go video = a Siegfried and Roy show (two incredible magicians, to say the least...full disclosure - I grew up in Las Vegas so I'm a liiil' bit biased to this comment). Either way... I'm wit'chu on this Melinda!

Magical Art....oookkaayy....GO!