Creativity. Erase the boundaries.

One of the tragedies around the discussion of creativity is that often  it's a narrowly focused conversation. Professionals with the suits, the ties and the black briefcases...stand to the left (you're not creative). Hipsters with the surplus of tattoos, the multiple piercings, and the skinny jeans - typing away on Macbook Pros...this group stand to the right (you all are definitely creative). 

If you think of creativity in these terms only...fail.

Creativity is about new interpretations. It's about merging the conservative with the radical. It's about taking your world of familiarity and adding new context...and as a result, seeing what happens.

Artistry exists within each and every one of us. There's artistry in plumbing. There's artistry in cooking. There's artisty in technology.  It's not only for the poet, the painter or the rock star. The opportunity to exercise the imagination is available to anyone.  

For us here at Cnvrgnc, the flavor of creativity that we gravitate towards is the one that exists at the intersection. The place where disparate ideas converge and creates something that's fresh and imaginative.

Just a few days ago, a friend of mine tweeted about a video post on the Opening Ceremony blog; a company that's a multifaceted retail environment comprised of shops, show-rooms, and private label collections in Soho New York. Posted by Spike Jonze, Yo Yo Ma and Lil Buck perform together "The Swan" by Camille Saint-Saëns. Cellist/orchestral composer meets dancer/jookin' master. Sweet.

Collaborations like this, I can't get enough of. Traditional fused with the unconventional. Classic with a dose of edge. Street merged with sophistication. Most definitely, this is beauty that's more than just skin deep.