Bridging the gap

                                                                                          Image - room for space

"I believe that when people talk about solving problems with technology, what they're usually talking about is solving problems with design...which is to say, the application of psychology in a visual & functional context."
                                                                                                       - Jason Kottke

One of the most normal things in the world to have is a blind spot. It's not necessarily good or bad. It just is. When driving, if you're not careful, being unaware of your blindspot can prove distastrous.  In relationships your blind spot is your inability to see your shortcomings with your partner - I'm pretty sure all of us can relate to that...

Blind spots are part of our make up. We all have them in one form or another.

There's even, as we speak, a blind spot in the market.  With digital throwing into disarray many industries and their conjoining parts, the exaltation/disparagement of the emerging web economy has created a myopic discourse. More often than not the focus is on superficial maneuvers around social media (i.e. likes, pins, tweets, hashtags, followers, impressions, going viral) and there’s a vacuum around discussions about how these terms and ideas can begin to create a new kind of vocabulary for business models in a 21st century context.

Without a wider field of view, you are unable to access a wider field of value, which ultimately means leaving money on the table, and that gives any savvy businessperson a stomach ache.

Reinterpreting Jason's quote from above, my idea is this:

In order to maximize our opportunites with today's technology, we need to apply design thinking to create experience architecture that impacts how we think, feel and interpret the visual and functional spaces we interact with.

In today's market those spaces in which there is unprecedented opportunity is virtual/digital worlds, portable screens and physical places.

From where I'm sitting it's about intersecting disparate parts and closing the void. Making the connections between an object, its functional structure and its intention - organic vs engineered, emotive vs. sedate, and meaningful vs. insiginifcant.