Friday
Oct192007
The Most Valuable Company in the World
Friday, October 19, 2007 at 7:39PM
Hi everybody. How are you all today? Do me a favor and take a 'virtual' trip with me.
Sit down to access one of your many email accounts. You see a slew of emails in your inbox. Now begins the ritual of determining which emails you'll keep and which ones you'll send directly to the trash.
How do you decide which of these emails is worth your time? Which do you open immediately and which do you put on the backburner for later? The answer: personal branding. The name on the email you decide to open is a brand that you trust. You know it will be worth your time to read the message. It may put a smile on your face, provide an answer to a question, or even offer sound advice.
This is just one example of what good brands do – BRING VALUE.
So what's your personal brand? Are the emails you send bringing value? What ideas are you bringing to the table? What else are you doing to enhance the brand called YOU?
Maybe you're the business, technology or music trends guru. Or maybe you're the one who knows where the best shopping spots in town are. You find the best places in the city to eat. Its little things like this that help you begin to develop your personal brand.
When a person is needed to find information on the right professional or social network is your name on the tips of peoples tongues? When tough decisions are looming and a phone call is being made seeking that winning advice - is it your number they are dialing? Are you making yourself a valuable commodity by making it a point to bring something to the table that no one else can, better than you? It is the individuals with the ability to connect people, places and ideas for optimum outcomes that ultimately determines a strong personal brand.
As declared by Time Magazine last year, YOU were picked as person of the year. A choice that makes complete sense given today’s climate of YouTube, Facebook and user generated experiences. We are in unique times and the value and power of You, Inc has only just begun.
So what's your personal brand? Are the emails you send bringing value? What ideas are you bringing to the table? What else are you doing to enhance the brand called YOU?
Maybe you're the business, technology or music trends guru. Or maybe you're the one who knows where the best shopping spots in town are. You find the best places in the city to eat. Its little things like this that help you begin to develop your personal brand.
When a person is needed to find information on the right professional or social network is your name on the tips of peoples tongues? When tough decisions are looming and a phone call is being made seeking that winning advice - is it your number they are dialing? Are you making yourself a valuable commodity by making it a point to bring something to the table that no one else can, better than you? It is the individuals with the ability to connect people, places and ideas for optimum outcomes that ultimately determines a strong personal brand.
As declared by Time Magazine last year, YOU were picked as person of the year. A choice that makes complete sense given today’s climate of YouTube, Facebook and user generated experiences. We are in unique times and the value and power of You, Inc has only just begun.
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