It's all about YOO . . . (again?!)

In this new and evolving “you” created world (thanks Youtube, Facebok and ilike) there are others who are also thinking about you as well.  Focusing on you in a way that makes sense and takes into consideration what you as a person wants and what your imagination desires.

Many companies today are inept at finding out who their customers are, what they want, and really dream about.  This is one of the reasons why the Internet has blown the lid off the market.  It allows every individual, no matter who you are, to express yourself freely for the world to hear.  Letting the universe know who you are, what you think, and what you’re about.  So now there is a company taking notice of this new you world and incorporating it into their own personal philosophy and brand. 

That company is Yoo (surprise, surprise), an innovative development firm, founded by Philippe Starck, one of the most forward thinking designers in the world today. With projects ranging from hotels to apartments, Yoo is redefining the concepts of design, branding and marketing in ways development companies can only dream about.  His company’s unique approach, as he states, “helps people discover themselves . . . we bring a real friendly, human, honest, respectful service, but with humor, fantasy, tenderness and craziness.”  Who wouldn’t want to live a YOO designed apartment? His company has been so successful that on residential projects alone, they have 40,000 apartments rising worldwide.

Whether it’s me, you or the girl next door, ideas that genuinely embrace us are beginning to compete with the old guard where one size use to fit all.  What other companies out there are taking this new approach?  How will you (or YOO) continue to change the world we live in?  Let’s wait and see.  The next You company is probably just around the corner. . .