The "Fun Theory"

About a week ago I put up a blog post entitled "Wave...It's Good Will Hunting and Pulp Fiction!" in  which my premise was: How do you take creativity and turn it into innovation? My answer:

Well...sometimes it happens when you don't actually sit down and say "ok, let's get creative and innovate up some game changing ideas. It often takes place when you actually don't focus on the issue at hand and simply do something totally unrelated or do something fun that gets your mind thinking in a whole different way.

Building your brand in today's marketplace will ABSOLUTELY take creative thinking.  So often creative thinking means focusing on a particular problem from a unique viewpoint. But from my Wave. . .It's Good Will Hunting... post, I suggested that a valuable approach could be doing something fun and totally unrelated to the "work at hand" to get the creativity to flourish...

Enter the "The Fun Theory."

An initiative by Volkswagen states:

. . . something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, the only thing that matters is that it’s change for the better.

Awesome. Volkswagen is building brand value by:

1. Not focusing on their product (cars) at all.
2. Focusing on fun (and who the hell doesn't like fun!)
3. Addressing the issue of changing the world to make it a better place.

Rockin!

Check out the "Fun Theory" videos below and check out their site here