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Sunday
Oct252009

If it's Hot, make it Sweat!

At Cnvrgnc, it's our motto to to think at the intersection, not outside the box (the first of our 7 principles). Thinking at the intersection allows remarkable products, services and/or experiences for your audience. Because in today's market, the channels available for our entertainment, informative and voyeuristic pleasures, have multiplied beyond our wildest imaginations, and standing out from the crowd will no longer suffice.

You have to do something radically different.

Enter Sweatshoppe.

At the intersection of grafitti writing, videos and architecture the multimedia duo has developed a new interactive technology dubbed "video painting." This technology allows them to essentially "paint" video onto any surface. Shooting in Queens, Brooklyn, and Manhattan, the duo spent weeks documenting their work in urban settings to create "The Landing" the first in a series of episodes that showcases their work as artist, technologist and performers.

SWEATSHOPPE, The Landing from SWEATSHOPPE on Vimeo.

 

Reader Comments (2)

WHIP IT!!!
October 25, 2009 | Unregistered CommenterAlison Claire
Of course! Thanks for the comment!
October 26, 2009 | Unregistered CommenterRasul Sha'ir

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