A digital picture is worth a thousand words. . .

. . . so now imagine if you had a thousand digital pictures. How many words would you have then? A lot.

So what are the words, ideas, or concepts, to describe and explain today's "digital" market? Take your pick: The creative economy. The new digital landscape. The post-industrial age. The world of web 2.0. And if you really wanted to, I imagine you could probably put some of your own words together.

At the end of the day the bottom line is that we have to expand yesteryear's vocabulary of products and services to fit today's new ideas. As Einstein said "we can't solve problems using the same kind of thinking we used when we created them."

A few months back I wrote a piece called Warhol-ism in which I juxtaposed Warhols creativity in merging culture and the commercial world with today's opportunities to do the same. How do we creatively interpret Warhol's approach for today's 21st century challenges?

One way is to begin looking at Lee Clow's idea (which I blogged about in my previous post) of "media art." A term which describes how brands can be made inseparable from culture. Lee goes on to say that every brand touch point needs to be treated as an opportunity to seduce an audience. Now I wasn't quite sure what that looked, felt or might be like. Then I came across these. . .(digital seduction worth thousands of words).

As we've been saying for some time now Convergence (the merging of business, technology and culture in new combinations) is the new business ethos of the 21st century, and artist, Chandra Michaels, creator of the Sugarluxe iPhone Gallery, with her comment below captures one slice of this idea beautifully:

"The iPhone represents a new modality for the innovation, ownership and appreciation of digital art, and creates a new mechanism for artists and designers globally to monetize their talent." "This truly is New Art for a New Medium."