Hmmm. . .what to ask?

Back in April I put up a post that discussed the backbone of what we are about: The Seven Principles of Convergence.  The post covers the seven tenets/building blocks that make up our approach to brand strategy and marketing innovation . 

So when I came across Mitch Joel's post on Twist Image (who I read regularly - see him on our Links on the Brink on the right) entitled Strategy Trumps Tactics Or Ask "Why" Not "What" I was pumped! His whole premise behind the blog post is about asking the right question which is Convergence Principle #4 - and it reads: Ask excellent questions the right way. 

Asking the correct question can radically change how you not only think about what you are doing but will ultimately change how you navigate today's complex landscape and reach your endgame.

Check out the video from his blog post  and enjoy!