Embrace this equation

                                                                                     Image from  99percent.com

Does your brand bleed passion?  Let me ask again.  Does your brand bleed passion?

If it doesn't then put away your water bottle, pack up your shoes, and turn in your uniform. Let the coach know you're not ready and just head home. Game over. 

It's one of the oldest and probably most repeated ideas out there.  Be passionate. Find something you'd do for free and go for it. Find what matters deeply to you and pursue it with reckless abandon. 

To understand that money cannot get you passion, but passion can get you all the money in the world is something to know and never forget. 

Every now and then we have to remind ourselves of this simple concept. It is what pushes and sustains ideas, projects, and businesses. Its what drives creativity. It is what drives innovation. 

It is that ache in our hearts to do something that makes us feel alive. Doing something that matters. 

Passion is the soul of determination that conquers and destroys anything in its path.