Genre-Bending

Cnvrgnc is about the intersection. It's about taking emerging ideas and trends at the intersection of business, technology and culture, and merging them into something different, interesting, or valuable that didn't previously exist.

In two words, Cnvrgnc is all about genre-bending.

Taking the walls between ideas and fading them to the background. Erasing the notion of "distinct categories" and offering the world something which requires new definitions, different thinking and a novel approach of how to leverage these new realities. 

I was perusing Cool Hunting's site (as I often do) and came across this footage of the Diesel:U:Music Tour 2009:Miami. I watched. I listened. I loved it.

If Cnvrgnc had a 'film short', this would be a 3 minute and 27 second clip.