Money. . .in a radical new light

About nine years ago I saw one of the most interesting and fascinating Frontline specials on culture, trends and business called The Merchants of Cool.  It explored the symbiotic relationship between the media and teenagers, as each looks to the other for their identity. If you get the chance, check out the special. Well worth it.

This was my introduction to Douglas Rushkoff who was the reporter for this 55 minute exploration into the world of "cool". He's a media theorist, writer, columnist, lecturer, graphic novelist and documentarian, not to mention a ferocious thinker.

So about a week ago I came across a talk that he gave at the Web 2.0 conference in NY during November of last year.  I listened to it and he proposes a very, very interesting (and radical) idea.  Take fifteen minutes and check out the video.  Some different and unusual tastes for your (thinking) palate. . .